Sales on Social Media to Increase Sales
Among the many ways to promote online sales, social media is one place that doesn’t require a lot of capital to promote itself. Here you can also target your customers according to the category you want to target and customize the product feature.
However, building your product or brand on social media is not easy. You need to develop an appropriate strategy so that the message from your product can be properly conveyed. What do you think the salesperson should do? Please see the summary below from Yuk Selling Online on Online Sales Promotion Strategy.
How To Promote Online Sales on Social Media
The advantage of creating content on social media is that you can interact with them directly. Building a good relationship with your followers is an important step in maintaining their trust and loyalty as customers in your store. The content you create may also be shared by them.
Here are 7 steps merchants need to know if they want to start selling online social media promotions.
1. Choose the Right Social Media!
You can’t just pick the social media you want to use as your promotional venue. Before creating a social media account, do sufficient research into what social media your target customers often use. Only then can you use the social media that they use daily to surf the world online.
For example, your product audience is young teens, you can maximize video content that is in high demand. You can create content on TikTok, YouTube or Instagram (Reels).
2. Publish Photos of Your Products
If you really don’t have time to create a lot of video content, the most common way to promote online sales on social media is by posting photos of your products. Make sure your photos have good image clarity and sharpness so that your followers can visualize what your product will look like if they receive it.
Before shooting, carefully arrange the products so that they are pleasing to the eye. Because the image of your product can catch the attention of potential buyers before they become interested in the transaction. If necessary, you can hire a product photo service for maximum image quality.
3. Use Interesting Titles and Captions
In that case, there is a copywriting technique that you must follow. From now on, sellers must get used to learning to write, especially when creating titles and captions for their posts. The title can be as attractive as possible, or it can be clickbait (if necessary) to prevent viewers from continuing to click on your post.
Only then can you explain more detailed information about the product in the caption. For example, find out how other accounts sign their posts, and then you’ll get used to it!
4. Submit Your Content at The Best Time
When it comes to social media promotion, you really need to experiment a lot, especially with the release schedule.
You can try to upload content at certain times, such as when you leave for work, at lunchtime, in the late afternoon, or when you come home from work. This is because your followers are certainly not using social media for the full 24 hours. This way, you can know when your promotional content is liked and receive lots of comments from your followers.
Also Read: Ideas For Business Opportunities with The Latest Trends
5. Interact by Answering The Questions
If you pay attention, using social media is not much different from message boards in the days before social media was loved. Through social media, you can build further interaction with your audience. You can answer all the questions that appear in the comment column to start interacting.
Also use the feature in Instagram Stories if you are using an IG account. Start by opening a question session where your followers can ask you anything. Only then do you answer their questions and send them back to IG Stories.
6. May Promote, But Not Too Often!
Why aren’t you promoting too much? Well, the bug found by the sellers assumes that social media promotions must advertise their products frequently. Even if you are too hard to sell (every time you sell), it can get in the way of your followers’ comfort.
Many marketing experts follow the one-to-seven rule, ie if you add 1 promotional content, the other 6 are plain content. You can set up this non-promotional content, such as interesting articles, comments on current trends,
7. Respond to Complaints In Your Account In A Responsive Manner
You must realize that comments that appear on social media are not always positive. Some our presence on social media is one way of leaving a trace that will make it easier for potential customers to find you. We hope they get to know your store and shop in the market for more information. One final tip: You can add a link in your account biography to direct them to your marketplace store.
Moreover, you can learn about these social media features and maximize them to improve the performance of your account. You can try the paid promotional features on these social media if you want more exposure.
